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ABOUT ME

Here I am, Bob Hinrichs. Maybe you know me, maybe you don't. Whether you do or don't, here's a chance to peer into by brain and see what makes my clock tick. 

I'm fascinated by the topics of safety and uncertainty. I firmly believe that humans too often take the "safe" bet in life over the "risky" option. Furthermore, I believe that in the long run, the "safe" bet actually does us more harm than good, eventually leading to a life full of regret.

This site is my space to explore and share my thoughts. Click below for the full bio!

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I'm fucking thrilled you're joining the movement! Go check your email right now, would you?

THE PICK FOR DECEMBER

I'd highly suggest this read by Bronnie Ware! This was a re-read for me, and just as great the second time. A few key take-aways:

-It takes an immense amount of courage to live the life your heart desires. 

-Success doesn't depend on hearing yes or no. It's about having the courage to be you regardless. 

-Why do we depend so much on the material world to validate us? 

-Money is so misunderstood. It keeps people in the wrong jobs because they think they won't be able to make money doing what they love.